OFF
DUTYMarketing

Good businesses deserve great marketing.

OFF DUTY is an independent marketing agency helping businesses build their presence, connect with their audience and grow through creative content, considered strategy and intelligent digital marketing.

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Your business doesn'tneed more noise.

It needs marketing thatmakes a difference.

Belfast City Hall seen across the lawns of Donegall Square The red-brick former Jennymount linen mill and its chimney in north Belfast

Independent and based in Belfast, we work with small and medium-sized businesses across Northern Ireland, from independent hospitality to growing service brands.

One connectedapproach to growth

From branding and social media to technical SEO, websites and AI-powered marketing, OFF DUTY brings the right elements together to help businesses build recognition, reach the right people and create opportunities for growth.

Explore our services

Marketing strategy

Know who you are talking to and where the opportunity is before anything gets made.

  • Audience research
  • Marketing plans
  • Campaign direction

Brand development

A brand people recognise, used consistently everywhere they meet you.

  • Brand direction
  • Positioning
  • Creative assets

Content and social media

Content made for the platforms your customers use, posted with consistency.

  • Short-form video
  • Account management
  • Community

SEO, websites and automation

Be found when people search, turn interest into enquiries and follow up without the admin.

  • Technical and local SEO
  • Website design
  • AI workflows

Campaigns and events

Standout campaigns and brand events that create real connections and keep customers coming back.

  • Creative campaigns
  • Brand events
  • Email marketing

How it all fits together

What does your business need most right now?

Choose one and we'll show where we would start.

  1. Strategy sets the direction.

    Research and planning so every piece of work has a reason behind it.

  2. Branding gets you recognised.

    A clear position and a consistent look, so people know it's you before they read your name.

  3. Content tells your story.

    Photography, short-form video and creative concepts made for each platform.

  4. Social builds relationships.

    Planning, scheduling and community engagement that keeps you present.

  5. Search gets you found.

    Technical and local SEO, so the right people find you when they're looking.

  6. Your website converts.

    A fast, accessible site that turns interest into enquiries.

  7. Automation follows up.

    Lead follow-ups and CRM workflows that save time and miss nobody.

Samson and Goliath, the yellow Harland and Wolff gantry cranes, rising over a street in Belfast's Titanic Quarter The stone facade and green copper dome of Belfast City Hall

Rooted in Belfast. Working with businesses across Northern Ireland, the UK and Ireland.

Samson and Goliath, the Harland and Wolff cranes, and Belfast City Hall.

Our work

Browse by the kind of work you need. Our portfolio is growing, and concept projects are always labelled as concepts.

View our work

OFF DUTY was founded in Belfast by Linzi and Olivia to help businesses show up, stand out and grow through strategic, creative and consistent marketing, taking the ideas, strategy and content off your plate so you can focus on what you do best. We work closely with every client, because a café, a trades business and an ambitious growing brand never need the same thing.

Our work rests on three ideas. Creative with purpose: every piece of content and every campaign has a reason behind it. Strategy meets execution: ideas become practical, consistent marketing activity. Focused on your growth: stronger brands, the right audiences and businesses that grow over time.

Tell us what you're working on.

Ready to put your business out there?

Let's talk about where your business is now, where you want it to go and how the right marketing can help you get there.