OFF
DUTY
Marketing

Marketing for hospitality.

For restaurants, bars and cafés across Belfast and Northern Ireland. We run your website, content, social media and ads, so your team can look after guests.

Salt and chilli chicken with Asian slaw and sriracha aioli at The Teal Monkey
Food. Salt and chilli chicken, The Teal Monkey.
A server in a teal Teal Monkey apron setting a candlelit table
Front of house. The Teal Monkey, Dublin Road.
Gravy poured from a steaming pan over a roast dinner on the pass
Kitchen. Sunday roast on the pass.

We take the hard work off you

Running a restaurant or bar leaves no time for marketing. Posting gets squeezed in between services, ads go out when someone remembers, and the website falls behind the menu.

We take all of it off your plate. We plan the month, come in to shoot the food, the room and the kitchen, write and schedule every post, run the ads and keep your website and Google listing up to date. Owners and staff don't have to find time for any of it.

Olivia's background is in International Hospitality Management, so we know how a service runs and plan around it, not through it.

Websites, SEO and audits

Be the first place people land when they search for somewhere to eat.

Stone-baked pizzas on the table at Nucci, Antrim Road
Nucci, Antrim Road. Website, SEO and content by OFF DUTY.

Most guests look you up before they book. We design and build restaurant websites that put the menu, opening hours and the booking button where people expect them, and that load quickly on a phone outside your door.

We start with a website audit: what Google can see, what's slowing the site down and which searches you're missing, such as "Italian restaurant north Belfast" or "bottomless brunch Belfast". Then we fix it and keep it current as menus and offers change.

What's included

  • Website design and build
  • Website and SEO audits
  • Local SEO and Google Business Profile
  • Menu, booking and voucher pages
  • Speed and mobile performance

Why it matters

Your social media gets people interested. Your website and Google listing are where they decide to book.

Content creation

Food, front of house and kitchen, shot in your venue.

Spaghetti carbonara at Nucci
Carbonara, Nucci. Shot for the website and social.

We come in on a schedule that suits your service and shoot what makes people want to visit: plates as they leave the pass, drinks being made, the room once the candles are lit, and the team who make the night.

Every shoot gives you photographs for your website and menus, and short-form video cut for Instagram Reels, TikTok and Facebook.

What's included

  • Food and drink photography
  • Front of house and atmosphere
  • Behind the scenes in the kitchen
  • Short-form video and editing
  • Seasonal menus and launches

Good for

New menus, brunch and Sunday launches, events nights, Christmas and anything you want to look as good online as it does on the plate.

Social media management

Posting that works with the algorithm on every platform.

A cocktail on the bar at The Teal Monkey
The Teal Monkey. Content for Instagram and Facebook.

We run your Instagram, Facebook and TikTok from start to finish: the monthly plan, the posts, the captions, the scheduling and replies to your community.

Each platform decides who sees your posts in its own way, so we make content for how each one works today, not one post copied everywhere.

What's included

  • Monthly content calendars
  • Instagram, Facebook and TikTok
  • Captions, hashtags and scheduling
  • Replies to comments and messages
  • Monthly reporting

Platforms

Instagram, Facebook and TikTok, plus your Google Business Profile, where opening hours, photos and posts help people find you in local search.

How we work with the algorithms

Scheduled advertising

Ads timed to fill tables on the nights you need them.

The resident DJ mixing behind the decks at The Teal Monkey
Live music and DJs, The Teal Monkey.

We plan paid social around your calendar: the early bird on a Monday, bottomless brunch at the weekend, Sunday lunch, live music, group bookings and the Christmas party season. Each campaign is scheduled in advance, aimed at people nearby and sent to a page where they can book.

We check what's working every month and move the budget towards the ads that bring people in.

What's included

  • Meta (Instagram and Facebook) ads
  • TikTok ads
  • Local targeting around your venue
  • Seasonal and event campaigns
  • Monthly budget review

Good for

Quiet midweek nights, set menus, brunch, events, gift vouchers and Christmas bookings.

Built to fill tables

Every post, page and ad we make has one job: more bookings, more covers and more sales for your business.

That's why we work across everything together. Content gives the social media something worth watching. Social media and ads bring people to your website. The website and Google listing turn them into bookings. When one company looks after all of it, nothing gets lost between them.

Our hospitality work

Nucci's dining room by the window, with leather banquettes and warm wall lights Stone-baked pizzas at Nucci A table set with flowers at Nucci

Nucci

Client

Venue
Italian restaurant, Antrim Road, north Belfast
What we do
Website design and build, website SEO and audit, food, front of house and kitchen content, social media management and scheduled advertising

A website built around what guests come for, from brunch and pizza to the early bird and gift vouchers, with booking one tap away.

Regular short-form video on Instagram, Facebook and TikTok, from pasta being tossed in the kitchen to cocktails at the bar.

The Teal Monkey dining room at night, with candlelit tables under a painting of a lion in a teal jacket The resident DJ at The Teal Monkey A pint on a tray at The Teal Monkey bar

The Teal Monkey

Client

Venue
Restaurant and cocktail bar, Dublin Road, Belfast
What we do
Website design and build, website SEO and audit, food, front of house and kitchen content, social media management and scheduled advertising

A website that sells the night out: menus, bottomless brunch, live music, parties and Christmas, with a tapas deal builder guests can try before they arrive.

Content that shows the room, the plates and the people, scheduled across Instagram and Facebook around brunch, Sundays and events.

Run a restaurant, bar or café?

Tell us about your venue and your busiest and quietest nights. We'll show you how we'd take the marketing off your hands.